Karren Brady


Karren Brady is known as the first lady of football - she was Managing Director of Birmingham City Football Club between 1993 and 2009 and turned the Club’s fortunes around.  Karren replaced Margaret Mountford as Lord Alan Sugar's assistant in the sixth series of The Apprentice, and her experience and unique position in the world of football make her the ideal choice for a business or motivational speaker.


Background and career

Karren Brady began her career at LBC when she was 18 years old and moved swiftly onto Saatchi & Saatchi as Account Handler.  She joined Sports Newspapers Limited in 1988 and became Director within a year. This meteoric rise provided her with the foundations to progress onto her next challenge.

In her first year at the helm, (1993) the club recorded a financial trading profit. In 1996 the club made its first overall profit for the first time in modern history and was in a position to launch on AIM in February 1997.  During her last few years as MD, Karren increased the average gate of the Club from 6,000 to a sell out capacity of over 30,000.  She was the highest placed woman in football in the UK and Europe and was the only woman in charge of a Premier League Football Club in the Country.

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